Jody Ip TV and Film Blog

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Rebranding Unilever Product Orignial Title - LYNX Original Target Audience - The demographics of the advert is targeted at 16-32 year old mostly aimed at males of all races with statuses of C2, D and E as the product is cheap to buy and is a well known brand in the UK now sponsering Anthony Joshua which reaches out to all of his fans as it is cheap and affordable. Title -  Target Audience -  Primary - 12-16 Mainly females who are in the upper class who are wealthy. The brand is seen as a luxourious product that higher class people would buy, statuses such as A (Upper Middle Class) and B (Middle Class). Secondary - 12-16 Males who want to buy the product for their use as they may prefer the scent to other products.

Old Spice Advert The Old Spice Advert shows that the product (Deodrant Stick) is a good product as the product makes the males seem more attractive due to the scent of the product. This appeals to male gender as it is aimed towards middle aged men, This is seen by the male who advertises the product within the advert.