Rebranding Unilever Product

Rebranding Unilever Product

Orignial Title - LYNX

Original Target Audience - The demographics of the advert is targeted at 16-32 year old mostly aimed at males of all races with statuses of C2, D and E as the product is cheap to buy and is a well known brand in the UK now sponsering Anthony Joshua which reaches out to all of his fans as it is cheap and affordable.

Title - 

 Target Audience - 
Primary - 12-16 Mainly females who are in the upper class who are wealthy. The brand is seen as a luxourious product that higher class people would buy, statuses such as A (Upper Middle Class) and B (Middle Class).

 Secondary - 12-16 Males who want to buy the product for their use as they may prefer the scent to other products.



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