Rebranding Unilever Product

Rebranding Unilever Product

Orignial Title - LYNX

Original Target Audience - The demographics of the advert is targeted at 16-32 year old mostly aimed at males of all races with statuses of C2, D and E as the product is cheap to buy and is a well known brand in the UK now sponsering Anthony Joshua which reaches out to all of his fans as it is cheap and affordable.

Title - 

 Target Audience - 
Primary - 12-16 Mainly females who are in the upper class who are wealthy. The brand is seen as a luxourious product that higher class people would buy, statuses such as A (Upper Middle Class) and B (Middle Class).

 Secondary - 12-16 Males who want to buy the product for their use as they may prefer the scent to other products.



Comments

Post a Comment

Popular posts from this blog

Depict Research

Toasted Narrative The clip is within a toaster to show a unique idea of how a slice of bread is toasted with what seems to be people using flamethrowers to toast the slice within a certain amount of time Camera The camera follows a worker who is toasting the bread during the timer and follows the worker as he is ascending with the toast as it pops out of the toaster Sound The sound effects used in this clip are things such as the toaster timer, flamethrowers, cogs, metal rattling, contraptions, bell, choir and ambient sounds Lighting The lighting is given off from the heat of the toaster walls, flamethrowers and the natural light(visual effects) from outside the toaster Genre Sci-fi animated clip to show a concept of a toaster within a fantasy world Editing The video is fully animated and is neatly edited together to so the story arch of the workers within the toaster. Bright red light is illuminating the scene to make it look sinister compared to a normal kitchen mac...
Read more

Depict Evaluation

Image
Depict Evaluation What was the task? The task was to film a 90 second short film that was creative and well produced film of any unique idea. What was your idea? The idea of the 90 second film we have created was a mime who is stuck in a glass box and is trying to get out checking every chance of escape to exit the glass box where the mime is locked inside. What planning documentation / processes did you have to complete  how much input did you have? Did you "pull your weight"? The documentation we had to complete was the planning stage of the Depict porject which was to spend a week or two to complete the filming stage which was filmed in the glass corridor within the college premisses meaning that we had to get a signature from the caretakers to allow us to film at the location and publish it legally. The editing stage floowed after the filming stage meaning that we had at least a week to complete the editing phase and complete our projects ready for submissio...
Read more

Unit 1 Research Task

Unit 1: Research Tasks Task 1: Business analysis tools SWOT and PEST(EL) SWOT – Strengths, Weaknesses, Opportunities and Threats Strengths and weaknesses are within your company, things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property and your location. Opportunities and threats are external things that are going on outside your company, in the larger market. You can take advantage of opportunities and protect against threats, but you can’t change them. Examples include competitors’ prices of raw materials and customer shopping trends. A SWOT analysis organises your top strengths, weaknesses, opportunities and threats into an organised list and is usually presented in a simple two by two grid. (https://www.liveplan.com/blog/what-is-a-swot-analysis-and-how-to-do-it-right-with-examples/) PEST(EL) – Political, Economic, Social, Technological, Legal and Environmental Factors Political Factors - These determine th...
Read more