Corporate Video Production Task

Corporate Video Production Task

Legal Issues

Libel - a published false statement that is damaging to a person's reputation; a written defamation.

Copy-right - the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.

 

Obscenity Laws

Obscenity law in England and Wales is currently governed by the various Obscene Publications Acts, and Section 63 of the Criminal Justice and Immigration Act 2008 but obscenity laws go back much further into the English common law.

Since 1857, a series of obscenity laws known as the Obscene Publications Acts have governed what can be published in England and Wales. The classic definition of criminal obscenity is if it "tends to deprave and corrupt," stated in 1868 by Lord Justice Cockburn, in Regina v. Hicklin, now known as the Hicklin test.

 

Ofcom regulation

Ofcom is the television and film regulator which ensures content is appropriate for the viewers, this links to the unit as it allows different audiences of the right ages to watch these published contents, things such as violence and gore will not be shown to children as it is seen as an encouraging message.

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What equipment is required to produce a corporate or promotional video and why?

·         Digital video camera or camcorder

·         Tripod

·         External microphone

·         Extra batteries and recording media

·         Video lights and light reflectors

·         Computer

·         Video editing software

If you’re filming in small spaces, you don’t want a huge amount of equipment or equipment that is large, and if you’re hopping from location to location a lightweight kit might be the better option. The technology in cameras these days means that bigger isn’t always better. Some of the smaller cameras can produce great picture quality and might be just what you need for your corporate video production.

What formats and distribution methods are required to reach the intended audiences?

The distribution of the content towards its intended audiences are due to its age requirement to watch the content such as if a film is recommending an 18+ for its content then it is suitable for audiences that are at the age of 18 or above.

What common shooting methods/conventions Shot types, composition, etc) would you expect to see in a corporate/promotional video?

Shooting Methods:

·         Cutaways

·         Rule of thirds (Nine square grid (2/3 Main focus))

·         Talent Direction/focus (Talent looking off camera at interviewer)

·         Long Sided Composition (Talent facing towards the other side of the frame)

·         Talent just in frame (2/3 of the scene)

·         1920 x 1080 HD

·         25 FPS

·         Shutter Speed (Double frame rate: 50)

·         ISO (High ISO = Bright/Low ISO = Dark)

·         Aperture (Focus on a certain thing instead of a background or the other way around)

Regarding pre-production, what should all corporate/promotional videos begin with and why?

Preproduction:

·         Talent Permission (Signature)

·         Written permission from the talent

·         Interviews about the location selected

·         Health and Safety forms (Risk assessments, Equipment being carried around, Weather conditions)

Why is client liaison important?

Helps the company understand the customer’s needs, expectations or difficulties with things such as the company or its products. This will help the company understand its customers and what they expect so that they can work at its expected standards whether its with employees or its products.

What documentation could/should be completed before production starts and why?

·         Talent Permission forms

·         Health and Safety forms (Talent or Location)

·         Location Scout forms

·         Pre-production plans (Story boards)

·         Schedule for the location and the scene being shot

These all need to be complete to start filming as the talent forms allow the permission of filming the talent as they give consent to film and be published online.

Health and safety forms need to be complete so that the production crew can guarantee the talents safety whilst on set for the shoot meaning that there are no dangers to shooting these scenes

Location scouts allow the production crew to schedule production as it allows the permission to film the area, if the owner of the property declines access to film at their property then it is illegal to publish the video online.

Pre-production plans allows the production crew to understand what they are filming on the day and how long they must film the scene before they have to film a different scene at a different location.

Schedules allow the organisation of each scene being filmed so that there are no improvised scenes that are not needed to be added to the post production phase, having no location and time for the shooting then the whole project will not be organised and planned meaning that the property owners will not know when they will have the production crew will be filming and what is needed on that day.

What is the difference between a script and a shooting script?

A script is the plan for the whole shoot to include such as specific scenes that are necessary within the shooting phase meaning that the shooting script is based on the script.  Shooting script allows the production crew on the day to know what they are filming and how they film it such as shots that require planning before it is shot on the day or could be improvised which means that the shots may be wasted as they were not planned beforehand and may be put into the blooper reel after the video is published.

A script is where the whole project is planned and is shown to the actor and actresses to practice, it is also shown to the whole filming crew so that they know what they will be filming on each day. The script allows the organisation of the project as it tells each person what they’re doing on that day and where they will be filming to get the right shots.

A shooting script will show everyone on the day of filming what they are expected to be done by the end of the day, this shows how the scenes will be shot. Each scene will be presented to the production crew so that they are prepared to do these scenes when it comes to it on the day.

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