Jody Ip TV and Film Blog

 What interests you when looking into music labels Quality of artists signed to labels Quality of songs created by artists signed to label What the label offers in terms of profit Other (Answer if there is something specific) None of the above What would the customer age range be within this industry 12-18 18-30 30-40 40-50 What kind of demographic would be interested in this industry Students (In college/university) Young adults (18-30) Adults (30-60) Elderly (60-80) Do the people in this industry have to have social media Yes No How would people in the industry advertise their product(s) Through social media Through physical advertisement (e.g. Concerts/Festivals) Through social interaction/physical copies of products (on disk) Other (please specify)

  What is your age range? 12-18 28-30 30-50 50-70 What is your occupation? Student Worker Retired What is/was your academic aim? Depending on your occupation what will/is/was your career path? What benefits will you gain by joining our label? Do you have an existing audience? Ethncity?  White Mixed or Multiple ethnic groups Asian or Asian British Black, African, Caribbean or Black British Other ethnic group

Marketing yourself as an Audio Engineer Audio Technician – Audio technicians assist with recordings and sound production by setting up sound and recording equipment, testing equipment and adjusting How to create a business being an audio technician Audio technicians can be marketed by applying themselves to events such as concerts to get experience with testing equipment and mixing equipment to be the right level for the audience and the performer. Experience will lead to gaining reputation if your work is good meaning that you may be recommended to other companies meaning that you will be able to upgrade equipment. Companies within the industry may see that you have a reputation and may likely reach out to you because they are interested in your work, this may mean that they want to employ you within their company which will both increase reputation of both the company and the individual. Music producers are usually found when they are well known for their work within famous songs mea...

  Company Name: Phantom Production Mission Statement – To inspire newer music producers to use their spectrum of creativity to pave a new sound into the future globally Vision Statement – To expand globally and reach new customer groups to unlock their creative potential Company Information – Create musical pieces for artists around the globe Business Highlights – The business will start off small with the local area allowing new musical producers to produce new musical pieces under our supervision to be able to increase both the companies and the producer’s reputation within the nation Financial Summary – Financial stability will only be gained if the company is successful with its products but will gradually increase when the company expands Future Goals – Future goals for the company will be that the company will expand big enough so that this company is known globally as a company that allows new producers to show their creative skills using our guidance and equipment

  Customer 1 What is your customer’s name? Nick How old are they? 20s Where do they live? Norwich What do they do for a living? Producer Roughly how much do they earn? Above Average What do they do on weeknights? On computer What do they do on weekends? Relax What media do they engage with? Social media and gaming platforms Where do they shop? Morrisons What makes this customer distinctive? Why do they want your product? To enhance their skills within the industry Customer 2 What is your customer’s name? Travis How old are they? 30s Where do they live? Norwich What do they do for a living? Producer Roughly how much do they earn? Above Average What do they do on weeknights? On computer What do they do on weekends? Relax What media do they engage with? Social media Where do they shop? Tescos What makes this customer distinctive? Why do they want your product? To help newer producers improve their skills Customer 3 What is your customer’s name? Lisa How old are they? 20s Where do th...

  Selling Online · Can sell project files to consumer separately · Can sell audio files to consumer separately Marketing routes · The consumers will want to purchase a digital file of the product as we are selling instrumentals to consumers who may want the product to work on or to use to create their own vocals to put on top of the mix · Digital advertisement would be easier as the advertisement could link the product directly for the consumer to easily navigate to the product through the website · Consumers are able to listen to samples of the product to allow them to consider buying a specific product via social media for example YouTube, Instagram, Twitter, Facebook, Tik Tok and Snapchat

Sony Executive Summary “Two men had a dream of starting a business… Masaru Ibuka and Akio Morita imagined creating new products and new technologies that people could use in their everyday life. Ibuka was the visionary who inspired his engineers with a spirit of innovation and pushed them to reach beyond their own expectations. Morita was the marketing pioneer who understood what it would take to turn these visions into reality.” “They came from two different backgrounds, they possessed two different philosophies, yet they shared one common desire. And that desire to dream remains a part of Sony’s DNA. Their unique blend of product innovation and marketing savvy has complemented each other and continues to inspire all at Sony to deliver on the brand promise.” “Every single one of us has an imagination that unique ability to visualize. To create. To innovate. But when was the last time you put it to work for you? If you’d like to do it more, you’ve come to the right place and the right ...

Copland – Will and Jody Edit Filming crew Will, Jack and Rosie set up the cameras to allow the lighting team to light up the scene to make the scene brighter but due to the lack of lighting within the set (The Hive) by the lighting crew Neva and Will, the camera captures the Actors Misha, Loris, Matt and Luca at 1080p resolution and is set up so that they’re centre of the scene. Audio crew consisting of Sydney and Jody were able to capture the audio using lapel mics and boom mics attached onto the actors or hovering overhead the actors to capture the audio as clean as we could. This was all coordinated by the director Jess who directed the actors and gave us the vision for how to shoot the scene so that everything was captured at the best quality.

Unit 1: Research Tasks Task 1: Business analysis tools SWOT and PEST(EL) SWOT – Strengths, Weaknesses, Opportunities and Threats Strengths and weaknesses are within your company, things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property and your location. Opportunities and threats are external things that are going on outside your company, in the larger market. You can take advantage of opportunities and protect against threats, but you can’t change them. Examples include competitors’ prices of raw materials and customer shopping trends. A SWOT analysis organises your top strengths, weaknesses, opportunities and threats into an organised list and is usually presented in a simple two by two grid. (https://www.liveplan.com/blog/what-is-a-swot-analysis-and-how-to-do-it-right-with-examples/) PEST(EL) – Political, Economic, Social, Technological, Legal and Environmental Factors Political Factors - These determine th...