Customer Profile
Customer 1
What is your customer’s name? Nick
How old are they? 20s
Where do they live? Norwich
What do they do for a living? Producer
Roughly how much do they earn? Above Average
What do they do on weeknights? On computer
What do they do on weekends? Relax
What media do they engage with? Social media and gaming platforms
Where do they shop? Morrisons
What makes this customer distinctive?
Why do they want your product? To enhance their skills within the industry
Customer 2
What is your customer’s name? Travis
How old are they? 30s
Where do they live? Norwich
What do they do for a living? Producer
Roughly how much do they earn? Above Average
What do they do on weeknights? On computer
What do they do on weekends? Relax
What media do they engage with? Social media
Where do they shop? Tescos
What makes this customer distinctive?
Why do they want your product? To help newer producers improve their skills
Customer 3
What is your customer’s name? Lisa
How old are they? 20s
Where do they live? Ipswich
What do they do for a living? Producer
Roughly how much do they earn? Average
What do they do on weeknights? Clubbing
What do they do on weekends? Relax
What media do they engage with? Social media and Gaming Platforms
Where do they shop? Waitrose
What makes this customer distinctive?
Why do they want your product? To help newer producers improve their skills
What is your customer’s name? Travis
How old are they? 30s
Where do they live? Norwich
What do they do for a living? Producer
Roughly how much do they earn? Above Average
What do they do on weeknights? On computer
What do they do on weekends? Relax
What media do they engage with? Social media
Where do they shop? Tescos
What makes this customer distinctive?
Why do they want your product? To help newer producers improve their skills
Customer 3
What is your customer’s name? Lisa
How old are they? 20s
Where do they live? Ipswich
What do they do for a living? Producer
Roughly how much do they earn? Average
What do they do on weeknights? Clubbing
What do they do on weekends? Relax
What media do they engage with? Social media and Gaming Platforms
Where do they shop? Waitrose
What makes this customer distinctive?
Why do they want your product? To help newer producers improve their skills
Customer 4
What is your customer’s name? Pete
How old are they? 40s
Where do they live? Cambridge
What do they do for a living? Drummer
Roughly how much do they earn? Above Average
What do they do on weeknights? Relax
What do they do on weekends? Relax
What media do they engage with? Social media
Where do they shop? Morrisons
What makes this customer distinctive?
Why do they want your product? To help newer producers improve their skills
Customer 5
What is your customer’s name? Mark
How old are they? 30s
Where do they live? Birmingham
What do they do for a living? Content Creator
Roughly how much do they earn? Above average
What do they do on weeknights? Game
What do they do on weekends? Game
What media do they engage with? Social media and Gaming Platforms
Where do they shop? Tesco
What makes this customer distinctive?
Why do they want your product? Improve their producing skills
Customer 6
What is your customer’s name? Izzy
How old are they? 20s
Where do they live? Colchester
What do they do for a living? Camera operator
Roughly how much do they earn? Average
What do they do on weeknights? On social media
What do they do on weekends? On social media
What media do they engage with? Social media
Where do they shop? Sainsburys
What makes this customer distinctive?
Why do they want your product? Improve their producing skills
Customer 7
What is your customer’s name? Ben
How old are they? 20s
Where do they live? York
What do they do for a living? Customer Service (Fast food)
Roughly how much do they earn? Average
What do they do on weeknights? Skateboarding
What do they do on weekends? Skateboarding
What media do they engage with? Social media
Where do they shop? ASDA
What makes this customer distinctive?
Why do they want your product? Improve their producing skills
Customer 8
What is your customer’s name? Jaime
How old are they? 20s
Where do they live? Kent
What do they do for a living? Waitress
Roughly how much do they earn? Average
What do they do on weeknights? Watch Moviesa/TV Shows
What do they do on weekends? Beat Kid
What media do they engage with? Social media
Where do they shop? Morrisons
What makes this customer distinctive?
Why do they want your product? Improve their producing skills
Customer Commonalities
Age Range – 20s – 40s
Geographical Location – National
Occupation – Stable job with a property
Income brackets – Mostly Average or Above Average
Common leisure interest – Social Media and Marketing
Media Channels – Social Media (Streaming and platforms such as Instagram, Twitter and Facebook)
Shops – Common stores such as Tesco and ASDA but also stretching to Waitrose and Lidl
Attitudes – Motivated to work
Common Themes – Don’t do much on a weekend or weeknights
Common Reasons for wanting your product – Interested in expanding their skill range
What is your customer’s name? Pete
How old are they? 40s
Where do they live? Cambridge
What do they do for a living? Drummer
Roughly how much do they earn? Above Average
What do they do on weeknights? Relax
What do they do on weekends? Relax
What media do they engage with? Social media
Where do they shop? Morrisons
What makes this customer distinctive?
Why do they want your product? To help newer producers improve their skills
Customer 5
What is your customer’s name? Mark
How old are they? 30s
Where do they live? Birmingham
What do they do for a living? Content Creator
Roughly how much do they earn? Above average
What do they do on weeknights? Game
What do they do on weekends? Game
What media do they engage with? Social media and Gaming Platforms
Where do they shop? Tesco
What makes this customer distinctive?
Why do they want your product? Improve their producing skills
Customer 6
What is your customer’s name? Izzy
How old are they? 20s
Where do they live? Colchester
What do they do for a living? Camera operator
Roughly how much do they earn? Average
What do they do on weeknights? On social media
What do they do on weekends? On social media
What media do they engage with? Social media
Where do they shop? Sainsburys
What makes this customer distinctive?
Why do they want your product? Improve their producing skills
Customer 7
What is your customer’s name? Ben
How old are they? 20s
Where do they live? York
What do they do for a living? Customer Service (Fast food)
Roughly how much do they earn? Average
What do they do on weeknights? Skateboarding
What do they do on weekends? Skateboarding
What media do they engage with? Social media
Where do they shop? ASDA
What makes this customer distinctive?
Why do they want your product? Improve their producing skills
Customer 8
What is your customer’s name? Jaime
How old are they? 20s
Where do they live? Kent
What do they do for a living? Waitress
Roughly how much do they earn? Average
What do they do on weeknights? Watch Moviesa/TV Shows
What do they do on weekends? Beat Kid
What media do they engage with? Social media
Where do they shop? Morrisons
What makes this customer distinctive?
Why do they want your product? Improve their producing skills
Customer Commonalities
Age Range – 20s – 40s
Geographical Location – National
Occupation – Stable job with a property
Income brackets – Mostly Average or Above Average
Common leisure interest – Social Media and Marketing
Media Channels – Social Media (Streaming and platforms such as Instagram, Twitter and Facebook)
Shops – Common stores such as Tesco and ASDA but also stretching to Waitrose and Lidl
Attitudes – Motivated to work
Common Themes – Don’t do much on a weekend or weeknights
Common Reasons for wanting your product – Interested in expanding their skill range
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