Sony Case Study

Sony

Executive Summary

“Two men had a dream of starting a business… Masaru Ibuka and Akio Morita imagined creating new products and new technologies that people could use in their everyday life. Ibuka was the visionary who inspired his engineers with a spirit of innovation and pushed them to reach beyond their own expectations. Morita was the marketing pioneer who understood what it would take to turn these visions into reality.”

“They came from two different backgrounds, they possessed two different philosophies, yet they shared one common desire. And that desire to dream remains a part of Sony’s DNA. Their unique blend of product innovation and marketing savvy has complemented each other and continues to inspire all at Sony to deliver on the brand promise.”

“Every single one of us has an imagination that unique ability to visualize. To create. To innovate. But when was the last time you put it to work for you? If you’d like to do it more, you’ve come to the right place and the right company.”

“For over 70 years, imagination has been the fuel of everything we do. It’s been the springboard for our ideas, the inspiration behind our products and the reason why so much of what we’ve done has changed things.” (https://www.sonyjobs.com/)



Business Overview

Sony is a company that researches and creates audio technology, video technology and many other electrical devices.



Sales and marketing

Sony has made promotional videos for their products such as their headphones or speakers which is distributed during commercial breaks on TV channels and also website such as Instagram, Facebook, Twitter and Youtube.



Operations and resources



Staff and Management Team

“Song Electronics is and Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. Sony is committed to providing access to its web pages for individuals with disabilities and is ensuring that members of the public with disabilities, who seek information from Sony’s website, have access and use that is comparable to that afforded to all site visitors, unless an undue burden would be imposed on Sony.”

“Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or membership in any other legally protected category.”



Planning



Finances


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